Saint Mary’s University of Minnesota
Assistant Vice President of Admission & Financial Aid
The Assistant Vice President of Admission and Financial Aid leads the undergraduate recruitment personnel in the advancement of the operational plan to achieve the university’s strategic goals for undergraduate enrollment at its residential campus. As the leader of the senior enrollment staff, the assistant vice president will work closely with personnel in the areas of marketing and financial aid to achieve annual enrollment goals. Reporting directly to the vice president for enrollment, marketing, and strategic initiatives, the assistant vice president provides supervision to the director of admission, the director of financial aid, the director of admission operations, the associate director of admission, the assistant director of events and a team of admission counselors (both on-campus and regional). The assistant vice president also manages the areas related to transfer and international admission.
Develop the annual recruitment, communication and search plan to position the college for enrollment success
Manage the counseling staff to develop, implement and monitor territory management plans to achieve annual enrollment objectives
Manage a yield plan to convert admitted students to enrolled students
Lead the development and execution of visit events and experiences to promote Saint Mary’s and its programs to prospective students and their families
In collaboration with the assistant vice president of brand management, participate in the creation of effective, value-based recruitment materials, messages and publications
Foster relationships with regional and national college-bound organizations and professionals to promote Saint Mary’s University
Lead the ongoing use of a CRM-based approach in working with prospective students of the university
Oversee the financial aid appeals process and provide recommendations to the vice president regarding proposed adjustments
Work closely financial aid regarding matters of financial aid leveraging and the delivery of net tuition revenues
Service as the liaison with the athletic staff regarding matters pertaining to student recruitment and outreach
Work closely with faculty and other academic personnel in the recruit of students
Bachelor’s degree from an accredited institution required (Master’s degree preferred)
Experience at the role director of admission (or higher)
Experience in the supervision and management of personnel including remote staff
Knowledge of current national enrollment practices and understanding of regional matters impacting the recruitment of students
Ability to travel, with a valid driver’s license
Understanding the use of enrollment predictive modeling and financial aid leveraging
Strong written and oral communication skills
Demonstrated organizational and project management skills.
Ability to manage outside vendors and consultants in long and short-term projects.
Experience developing strong professional relationships and communicating effectively with diverse groups of people.
Excellent interpersonal skills and experience being diplomatic and collaborative in a team environment.
Strong computer skills: solid understanding of the use of the Internet, Microsoft Office, and CRM-based enrollment tools
Familiarity with, and an appreciation of, the value of a private liberal arts education required.